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Srinivas or Srini as he is fondly referred to is an award-winning playback singer who has sung over 2000 songs in Tamil, Malayalam, Telugu, Kannada and Hindi. He is also a music composer.


Srinivas was born in Ambasamudram, Tamil Nadu, though his family moved and has since then lived his entire childhood in Thiruvananthapuram. He started listening to Semmangudi Srinivasa Iyer, KV Narayanaswamy and others through his aunt Mrs. Padma Narayanan, his guru in music. The soul-stirring magic of Kishore Kumar-R.D.Burman deeply influenced him in his childhood days.


He went to complete his B.Tech from Bombay University, Department of Chemical Technology (UDCT, now known as ICT); during which he represented his university in youth festivals. After pursuing his career as a chemical engineer and a marketing professional for 10 years, his passion for music got the better of him, and did very well in that field.


In 1983, Srinivas approached music director Vidyasagar, who was at the help of Tamil film music. He was offered the opportunity to work with Vidyasagar, but things did not work out, as he was suffering from severe throat infection that day.

In 1992, the soundtrack of Mani Ratnam\'s Tamil film Roja reignited his dreams of playback singing. Mani Ratnam introduced composer A. R. Rahman with this movie, who then went on to change the music scene in the whole Indian film industry. Encouraged by the use of fresh voices in Roja, Srinivas approached Rahman. Rahman took a liking to his rendition of Mehdi Hassan\'s ghazals and offered him work at Chennai.


In 1994, Srinivas shifted base to Chennai and started lending his voice to advertisement jingles and devotional albums.


His first foray into playback singing began with the song \"Sorgam Enbathu Namakku\" with Swarnalatha from the movie Nammavar, composed by Mahesh. It went on to became a runaway hit.Only in 1996 did he gained recognition with the song \"Maana Madurai\" from A. R. Rahman\'s Minsaara Kanavu. Then came \"En Uyire\" in Mani Ratnam\'s Uyire.. (the Tamil version of Dil Se..). This Rahman composition catapulted Srinivas into fame.